TechCrunch·1yDuolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well
Duolingo's mascot, Duo the owl, was humorously pronounced dead by being hit by a Cybertruck, as part of a bold marketing stunt. The campaign led to significant increases in user engagement and downloads, with Duolingo users actively trying to 'save' the mascot by completing lessons and maintaining streaks. The stunt serves to engage users in a unique way while indirectly targeting Elon Musk's influence.
TechCrunch·1yMark Zuckerberg’s makeover didn’t make people like him, study shows
A Pew Research Center study reveals that Americans generally view Elon Musk and Mark Zuckerberg negatively, with Zuckerberg being less popular than Musk. The study highlights how their affiliations with President Trump have influenced public perception, particularly along party lines, and underscores Zuckerberg's struggles to improve his image despite efforts to appear more relatable.
TechCrunch·1yApple shareholders vote down anti-DEI proposal
Apple shareholders rejected an anti-DEI proposal at its latest investor meeting. The proposal was brought by the National Center for Public Policy Research and gained attention amidst other tech companies cutting their DEI programs. Apple CEO Tim Cook noted that legal changes might force future adjustments to these programs.