Duolingo ‘killed’ its mascot with a Cybertruck, and it’s going weirdly well

Duolingo's mascot, Duo the owl, was humorously pronounced dead by being hit by a Cybertruck, as part of a bold marketing stunt. The campaign led to significant increases in user engagement and downloads, with Duolingo users actively trying to 'save' the mascot by completing lessons and maintaining streaks. The stunt serves to Show more