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Product Hunt

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The Next Web

Former Spotify boss Jim Andersen caused a stir earlier this year when comments surfaced that reignited the debate about the streaming platform’s motivations. Spotify has a more widely applicable and emotionally appealing organizing principle than a pure technical solve. The brand can position itself as engaging with users and artists in a way that a functional piracy-fighting platform would struggle to do.

What Spotify's mess can teach startups about long-term brand thinking

Gain insights into the world of startups with resources covering entrepreneurship, business strategy, and growth hacking. This category offers articles, case studies, and interviews with startup founders and industry experts. Whether you're launching your first venture or scaling your existing business, you'll find  advice and inspiration to help you navigate the challenges and opportunities of startup life.

Best of Startup — September 2021