How Tinder Recommends To 75 Million Users with Geosharding
Tinder has improved its recommendation engine for over 75 million users by implementing geosharding, where user data is divided into geographically bound shards. This approach enhances performance, reduces latency, and improves scalability. The system leverages tools like Google's S2 Library and Apache Kafka, and addresses consistency challenges and traffic imbalances by using smart load balancing and dynamic adjustments. As a result, Tinder can manage 20 times more computations efficiently while maintaining low latency.