For the first time, Zencoder is launching a new service that targets business users and not coders.

The New Stack is a publication covering trends and technologies in cloud-native development, DevOps, and software delivery. Developers can learn about containerization, Kubernetes, and cloud computing, as well as explore topics such as microservices architecture, serverless computing, and continuous integration/continuous delivery (CI/CD) pipelines.

The New Stack

Zencoder is expanding beyond its AI coding tools with Zenflow for Work, a new product targeting non-developer business users in sales, marketing, HR, and finance. Built on the same agent platform used for coding workflows, it supports multi-step automations that integrate with tools like Jira, Notion, Gmail, and HubSpot, and can run on schedules. CEO Andrew Filev draws parallels to his previous company Wrike, which brought project management to non-technical teams. Separately, Zencoder is also launching a dual-model feature that uses a flagship model to write specs and a smaller model for implementation, reportedly cutting token costs by up to 70% while sometimes producing better code than using a single large model.

Zencoder goes beyond coding