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YouTube Premium is set to significantly increase its subscription prices, with changes taking effect on December 7. UK users will see prices rise from £16.99 to £25.99 per month, while some European regions will face an increase from €22.99 to €36.99. The hike is partly due to Apple's 30% commission on in-app purchases. In response to the backlash, YouTube is testing a 'lite' version of Premium with fewer features and some ads at a lower cost. Premium users have also reported an increase in ads, leading to dissatisfaction as YouTube investigates and combats ad-blocking software.

YouTube Premium is reportedly raising its subscription price again, this time by up to €14