Your phone is not listening to you to show you ads, but it is collecting data such as location information, search history, browsing history, purchase history, and physical interactions. Advertisers use this data to target ads based on your interests and the people you spend time with. While targeted advertising can seem accurate and sometimes mysterious, it is based on algorithms and large datasets. The next step in advertising is generative AI, which could create personalized ads that target your insecurities and dreams. However, there are tools available to help protect your privacy online, such as Apple's App Tracking Transparency feature and privacy controls on operating systems and browsers.
Table of contents
Your phone isn’t listening to you (at least not how you think it is)What data your phone is actually collectingThe scary world of online behavioral advertisingThe hidden connections that bind us togetherYou are depressingly predictableThe other forces at play: Manufactured coincidence and pattern recognitionDon’t worry, it’s going to get worseUntil then, things are getting (a bit) better3 Comments
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