You’ve built the media products, now make them personalized

Databricks Genie is a data AI agent that lets media product leaders query behavioral data using natural language, eliminating the need for analyst intermediaries. It converts plain-language questions into SQL queries over governed Delta Lake tables, enabling CDOs and product managers to explore clickstream data, A/B test results, and audience segments in real time. Accuracy has improved from 32% to over 90% via multi-LLM orchestration. The tool integrates with Unity Catalog for role-based access, data lineage, and compliance with GDPR and CCPA. The pitch is that faster data question answering directly translates to faster product iteration and better personalization.