Christian Heilmann's blog provides insights into web development, JavaScript programming, and technology advocacy. Readers can find articles covering topics such as web standards, accessibility, and developer tools. Additionally, they can learn about JavaScript frameworks, front-end development techniques, and the future of web technologies.

Christian Heilmann

A developer relations professional reflects on the rise of AI-powered social media automation tools that mimic a person's voice to post and comment on their behalf. The author argues this strips away the human and social elements that made social media valuable, drawing on personal experience running a 200k+ newsletter and podcast. The post criticizes the trend of using AI to manufacture a social presence, comparing it to sending a body double to public appearances, and urges people to only show up online when they genuinely can.

You are falling behind because you haven’t fed the insincerity machine in the last 5 minutes

<p>This basically answers the question “How do people post so frequently, comment so frequently and do so much, while still having a regular schedule of work?”. They don’t - that’s the answer. 😁  Social media is not about being present and voicing your opinion anymore. It’s a numbers game.</p>
