"We're committed to art made by people – technology is only in support of that," says CCO Matt Booty

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New Xbox leadership, Microsoft Gaming CEO Asha Sharma and CCO Matt Booty, have stated that Xbox faces no pressure from Microsoft to adopt AI. Sharma reaffirmed her stance against 'soulless AI slop,' emphasizing that AI should only serve as a support tool for human-made art. Booty noted teams are free to use AI for tasks like coding assistance or bug checking, but the studio system remains committed to first-party game development. Sharma also pledged a renewed focus on console hardware and said nothing is off the table regarding exclusive titles strategy, while acknowledging the business challenges following the departure of Phil Spencer and Sarah Bond.

Xbox faces "no pressure from Microsoft" to use AI, says new leadership