X has launched an expanded set of aspect ratio support for both image and video ads, so advertisers can now reuse assets they've created for other platforms.

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X has expanded its ad platform to support additional image and video aspect ratios, including 4:5 and 2:3 formats, allowing advertisers to reuse creative assets from other social platforms without reformatting. The move is part of X's ongoing effort to revitalize its advertising business, which has remained below pre-Musk-acquisition revenue levels despite some recovery under former CEO Linda Yaccarino. xAI, which acquired X last year, framed the update as enabling faster testing, brand consistency, and broader reach.

X tries wooing advertisers by letting them reuse creative assets from other platforms

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