X (formerly Twitter) has raised the cost of posting links via its API by 1,900%, from $0.01 to $0.20 per link, and also increased the general post price from $0.01 to $0.15. The change is framed as an anti-spam measure but is already impacting publishers — Techmeme has stopped including links in its X posts as a result. The move reignites debate about X suppressing link reach, with X's head of product denying any algorithmic demotion of links while publishers warn the new costs could force manual posting or significant monthly fees.
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