Discover the latest updates to App Store pricing capabilities and tools. Learn how you can manage pricing for your apps and in-app purchases within App Store Connect and the App Store Connect API, how to set pricing by region, and more.

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Learn about the new enhancements to App Store pricing, including global pricing tools, increased price points, and setting a base region and price. Discover how to schedule price changes for your app, manage pricing by region, and utilize the accompanying App Store Connect APIs.

WWDC23: What’s new in App Store pricing | Apple