Design principles are the key to understanding how design serves human needs for safety, meaning, achievement and beauty. Learn what these principles are and how they can help you design more welcoming, understandable, empowering and gratifying user experiences.

Explore related documentation, sample code, and more:
Apple Design Site: https://developer.apple.com/design/
2020 Apple Design Awards: https://developer.apple.com/videos/play/wwdc2020/10690
The winners of the 2020 Apple Design Awards: https://developer.apple.com/videos/play/wwdc2020/20022
Design Studio Shorts 1: https://developer.apple.com/videos/play/wwdc2017/801
Designing Sound: https://developer.apple.com/videos/play/wwdc2017/803
Designing Across Platforms: https://developer.apple.com/videos/play/wwdc2017/804
Design Studio Shorts 2: https://developer.apple.com/videos/play/wwdc2017/805
Design For Everyone: https://developer.apple.com/videos/play/wwdc2017/806
Design Studio Shorts 3: https://developer.apple.com/videos/play/wwdc2017/807

More Apple Developer resources:
Video sessions: https://apple.co/VideoSessions
Documentation: https://apple.co/DeveloperDocs
Forums: https://apple.co/DeveloperForums
App: https://apple.co/DeveloperApp

Apple Developer is a platform provided by Apple Inc. offering insights, tutorials, and resources for developers building apps for Apple's ecosystem, including iOS, macOS, watchOS, and tvOS. Readers can learn about app development best practices, design guidelines, and new features in Apple's platforms. With documentation, code samples, and developer forums, Apple Developer provides resources for developers creating apps for Apple devices.

Apple Developer

Mike Stern from Apple discusses essential design principles, emphasizing the importance of human interface design over user interface design. He highlights the need for apps to meet users' emotional and practical needs through safety, predictability, and meaningful feedback. Key principles include feedback, visibility, consistency, proximity, mapping, and progressive disclosure. By applying these principles, designers can create more intuitive, efficient, and satisfying apps that cater to fundamental human needs.

WWDC17: Essential Design Principles | Apple