Working on Zero-to-One

Building products from zero-to-one requires assembling the right team. Key traits to look for include inherent optimism, resourcefulness, wholehearted commitment, a sense of urgency, high ownership beyond role boundaries, flexibility, and openness to market feedback. Carrying non-believers or 'passengers' is a critical risk when constraints are tight and the default outcome is failure. The advice: pick team members wisely and prune frequently.