Women Rising: Getting Recognized in a Crowded Substack Feed

Growth on Substack operates as a flywheel driven by super subscribers who share and recommend content. Women remain underrepresented on Substack's Technology Bestseller and Rising lists, holding only 9-10% of Bestseller spots despite making up 22% of the tech industry. The post focuses on branding as the first lever to accelerate that flywheel, featuring an interview with the creator of 'AI Meets Girlboss' who grew from 64 to 200 subscribers in two weeks after a rebrand. Key branding advice includes locking in three core elements (color, visual style, narrative anchor), treating visuals as meaning-carriers not decoration, and thinking of branding as world-building rather than polish. Code Like a Girl also announces a new shared thumbnail system to make its publication consistently recognizable in feeds.