Industry experts weigh in on whether we'll see further increases in RRP – and if GTA 6 will hit the $100 mark

GamesIndustry.biz's resource offers insights, analysis, and news coverage of the video game industry. Readers can learn about gaming trends, business strategies, and industry developments. With articles, interviews, and opinion pieces, GamesIndustry.biz provides  insights and expertise for professionals working in the video game industry.

GamesIndustry.biz

AAA game prices have stabilized at $70, with Nintendo's Switch 2 flagship Mario Kart World pushing to $80. Industry analysts predict major blockbusters may reach $80-100 in 2026-2028, driven by rising development costs, hardware prices, and economic uncertainty. GTA 6 is unlikely to hit $100 for the base version to maximize GTA Online's player base. AA and indie studios will maintain lower price points for competitive differentiation. Price decreases are unlikely without major economic shifts or consumer resistance, though mid-tier successes may encourage pricing experimentation.

Will video game prices go up in 2026?

More developers could follow in Nintendo's footsteps

AA and indie studios will maintain a lower price point