WeTransfer co-founder Nalden launched Boomerang, a new file transfer service emphasizing simplicity and no-login usage. Frustrated with WeTransfer's direction after its acquisition by Bending Spoons, including staff layoffs and AI training controversies, Nalden built an alternative focused on user experience. Boomerang offers 1GB free transfers without signup, 3GB with a free account, and a €6.99/month tier with 500GB storage. The service deliberately avoids advertising, AI features, and complex design, prioritizing a straightforward tool that respects user privacy.
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