Towards Data Science is a community-powered publication that showcases work in data science, machine learning and artificial intelligence. Every day newcomers, seasoned researchers and industry practitioners publish tutorials, research notes and real-world case studies that help the field move forward.

Towards Data Science

SaaS product management combines data analytics, automation, and AI to build better products. The article walks through five case studies demonstrating descriptive, diagnostic, predictive, and prescriptive analytics in action: improving feature discoverability, diagnosing churn spikes, predicting customer churn, prioritizing roadmaps with RICE scoring, and automating feedback analysis. It covers the modern PM tech stack (Mixpanel, Notion, n8n, Claude), explains how marketing background helps with user psychology and funnel thinking, and provides guidance on learning PM fundamentals, setting up KPIs, and building practical automation workflows.

Why SaaS Product Management Is the Best Domain for Data-Driven Professionals in 2026

How My Background in marketing helps: my unfair advantage