Do we still need product discovery in the age of AI? We answer this question by exploring the same idea with and without disocvery.

ItamarGilad's platform is a resource for product managers, offering insights into product strategy, user experience design, and agile product development methodologies. Through articles, case studies, and product management frameworks, ItamarGilad offers insights into defining product vision, prioritizing feature development, and validating product hypotheses. Readers can learn about customer research techniques, prototyping methods, and product launch strategies to build successful and user-centric digital products.

Itamar Gilad

Product discovery remains essential even with AI-accelerated development. Through a detailed comparison of two scenarios—launching an AI conversational search feature with and without discovery—the piece demonstrates that skipping validation leads to wasted effort (50 person-weeks), user loss (250,000 WAU), and revenue decline (19%), while discovery-driven development identifies the right solution, achieving 4% engagement lift and 1.8% revenue growth. The 10x development speed claims don't eliminate the need for testing ideas, as success rates without validation remain 8-33%.

Why Not Just Launch It? (AI Edition)

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