Why most Cisco partners leave money on the table at renewal time

Westcon-Comstor argues that Cisco partners consistently leave revenue on the table by treating Enterprise Agreement renewals as a last-minute event rather than a continuous lifecycle management process. With over 90% of Cisco EAs renewing globally, the real differentiator is proactive visibility into consumption, end-of-support milestones, and licensing data. Partners who manage agreements throughout their lifecycle protect margins and can have strategic growth conversations, while those who wait until expiry face difficult negotiations and margin erosion. The piece also highlights currency volatility in African markets as an additional reason to lock in pricing early and structure agreements correctly from the start.