Hiro Advisory sees "a new wave of companies that haven't been in the market" capitalising on strong teams and IP, while regulations limit US investment

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Hiro Capital launched an advisory division 18 months ago to help game studios navigate independence and funding. The firm facilitated The Chinese Room and Bulkhead Interactive's independence from Tencent-owned entities, capitalizing on market fragmentation after industry consolidation. Europe has become the most attractive market for game investment due to strong talent, lower costs than North America, and US regulatory restrictions on Chinese investment. While the funding landscape has shifted to favor buyers over studios, Hiro Advisory sees emerging opportunities with private equity-backed companies entering the market to aggregate IP and studios. Studios now need unique strengths and earlier validation to secure funding, with publishers favoring shorter-term prototyping deals over large upfront investments.

Why Hiro are bullish on UK and EU game dev funding after helping The Chinese Room and Bulkhead go independent