User expectations have shifted toward conversational, ChatGPT-style search experiences where questions get direct answers rather than lists of links. Embedding general-purpose AI models into websites poses risks like hallucinations, data privacy issues, and lack of transparency. A dedicated AI search tool like AddSearch is

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Search is dead. Long live AI searchHow to add ChatGPT-style AI Search on your websiteGet uxplanet.org ’s stories in your inboxQuick Guide to adding ChatGPT-style answers on website

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