Why AI Commerce Isn't Going Anywhere

AI commerce faces fundamental barriers despite technical feasibility. Agents cannot authenticate as humans without creating security risks, yet merchants resist liability for AI hallucinations without becoming merchants of record. The experience offers no significant improvement over existing search and checkout flows. Drawing parallels to failed RPA predictions, the author argues AI commerce will plateau due to authentication challenges, unclear accountability for errors, and lack of compelling user experience improvements over current e-commerce solutions.