AI tech still “hallucinates,” and consumers need to do a lot of work to start taking provenance seriously, but Narayen is confident we’ll all adapt.

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Adobe CEO Shantanu Narayen discusses the role of AI in the future of creative software, the challenges of AI in photo and video tools, and the importance of differentiating content in the age of AI-generated images.

Why Adobe CEO Shantanu Narayen thinks AI is the future