True shipping speed isn't measured by how fast a team goes from zero to one, but by how consistently they maintain velocity a year into a project. The illusion of fast shipping often masks long-term slowdowns that prevent meaningful progress.

whenever people talk about "shipping speed" they focus on 0 to 1

but what actually matters is how fast the team is still shipping a year into the project

this is why everyone seems like they "ship fast" but nothing actually seems to be getting done

<p>whenever people talk about &quot;shipping speed&quot; they focus on 0 to 1

but what actually matters is how fast the team is still shipping a year into the project

this is why everyone seems like they &quot;ship fast&quot; but nothing actually seems to be getting done</p>

whenever people talk about "shipping speed" they focus on 0 to 1 but what actually matters is how fast the team is still shipping a year into the project this is why everyone seems like they "ship fast" but nothing actually seems to be getting done