WhatsApp is testing a 'Yellow Pages' feature in Sao Paulo, Brazil to let you search for businesses inside the app.

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The Next Web

WhatsApp is testing 'Yellow pages' like feature in Sao Paulo, Brazil. Will Cathcart, WhatsApp’s head, said ‘we’ve built this in a private way’ Claims that the company won’t log your location or the businesses you’re searching for.

WhatsApp reinvents the ‘Yellow Pages’ and proves there are no new ideas