WhatsApp Business is changing its per-conversation rates for businesses — a conversation is a 24-hour thread between sellers and users. The company is

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WhatsApp Business is adjusting its per-conversation rates, lowering costs for utility messages while increasing them for marketing messages. The updated utility rates start on August 4, and the new marketing rates will take effect from October 4. Users have complained about spam, leading WhatsApp to implement new guidelines and tools for limiting marketing messages. These changes aim to make WhatsApp a primary channel for customer communication and improve user experience.

WhatsApp Business is changing its rates for messages as it aims to reduce marketing spam