OpenAI's Sora has raised the bar for AI moviemaking. Here are four things to bear in mind as we wrap our heads around what's coming.

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Generative video technology, led by OpenAI's Sora, is advancing rapidly and has the potential to disrupt the film industry. Companies like Haiper and Irreverent Labs are developing their own generative video models. Marketing professionals are exploring the applications of generative AI, and short films created using this technology have already been released. However, the widespread use of generative video also raises concerns about the spread of deepfakes and misinformation.

What’s next for generative video