What is a good bounce rate for a website? (and industry benchmarks)

A comprehensive guide to understanding bounce rate, covering its definition, formula, and how it differs from engagement rate and exit rate. Includes industry benchmarks by sector (content sites 65-90%, landing pages 60-90%, eCommerce 20-55%, B2B 25-65%), with a recommended target of 50% or lower. Explains how to segment bounce rate data by page, traffic source, device, location, and custom properties using Plausible Analytics. Offers practical tips to reduce bounce rates including improving content relevance, site speed, mobile-friendliness, and matching visitor intent.