WHAT Apple Maps tracks

Apple is expanding its advertising business into Apple Maps, with ads rolling out in the US and Canada starting this summer. Businesses will be able to place ads in search results and a new suggested places feature. This raises questions about Apple's privacy stance, given their marketing emphasizes privacy as a core value. Additional concerns include Apple's compliance with UK age verification requirements for iOS 26.4, the removal of Advanced Data Protection in the UK due to government pressure, and Apple disclosing a user's real identity behind the Hide My Email feature to the FBI.