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Optimizely has been named a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines for the second consecutive year. The recognition highlights recent product advances including expanded analytics capabilities via the NetSpring acquisition, the launch of Optimizely Opal (an AI agent orchestration platform for automating personalization workflows), and developer-focused integrations with tools like Microsoft Copilot.

Optimizely's a Leader in Gartner's Personalization Engines MQ

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