Web design articles by Andy Clarke, covering art direction, development, and distinctive, story-led approaches to modern web design.

Blogging and all that Malarkey

Andy Clarke argues that websites don't need traditional 'maintenance' plans — they need ongoing momentum after launch. He distinguishes between technical support (bug fixes, CMS help) and post-launch growth, and describes two new service offerings he's added to his process: a 90-day visibility starter that includes analytics tracking and monthly improvements, and a website momentum plan for ongoing content publishing, strategy sessions, and regular updates. The core argument is that a website's real value comes from what happens after launch — publishing case studies, refining pages, and learning from visitor behavior — not from keeping it technically stable.

Websites shouldn’t need maintenance. They need momentum.

<p>Marketing BS without real value. Ofc sites need more support during the existence. Look at google and their ever changing set of expectations. Https. CLS. INP. And others. New methods for ssl, new ways images can be encoded with more efficient compression. Services that come and go. So yes, if you just built a marketing website with zero value, you probably wont need anything more. But if you have real website with some active functions, you surely need to take this into account.</p>
