"We want to make sure that everything we've decided will allow the Creative Houses to succeed.  And we want them to be the best in the world."

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Ubisoft is implementing a major organizational restructuring around Creative Houses, each responsible for specific game genres with full P&L ownership and dedicated studios. The company is cutting €200 million in costs over two years, canceling six games, delaying seven others, and closing Ubisoft Stockholm. Leadership emphasizes requiring all staff to return to office five days per week to boost collaboration and creativity. The strategy focuses on producing fewer, higher-quality AAA games while aiming to be top-two in every segment. Staff attrition has dropped to historic lows, with some talent returning to the company.

"We want them to be the best in the world, in every segment we're in" - Ubisoft's vision for its new Creative Houses