We stopped forcing the subscription model on our users. Here is what happened.
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Lovable, an AI product, shifted from subscription-only billing to include credit top-ups after user complaints and irregular usage patterns. Through A/B testing, they found a 20% premium on top-ups (vs. subscriptions) increased engagement, improved paid retention by 7%, and generated 20%+ of bookings within a week—without
•8m read time• From elenaverna.com
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Ask the audience: Top-ups vs. OveragesHow do we price the add-ons? Time to do some testing.Goldilocks, FTWTrapping your users in a subscription model is never worth it.Sort: