Watch people work
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A practical technique for engineers to build better software: sit with users or support staff and watch them work for an hour. This 'frustration-driven development' approach surfaces hidden bugs, missing features, broken workflows, and misaligned assumptions that would never appear in a ticket or spec. Real examples from three sessions include a missing button that support had been working around for months, a finance team running a multi-hour process across 6 pages in 3 tools, and discovering that adding more info to support tickets wasn't actually the bottleneck. The key insight is to find the biggest levers — often automation or better self-service — rather than patching symptoms.
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