After testing 200,000 items in ChatGPT, Walmart found sharply lower conversions and will use its own integrated shopping experience.

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Walmart tested 200,000 products through OpenAI's Instant Checkout, allowing purchases directly inside ChatGPT. Conversion rates were three times lower than when users clicked through to Walmart's own website. Walmart's EVP called the in-chat experience 'unsatisfying' and confirmed they are moving away from it. OpenAI is also phasing out Instant Checkout in favor of merchant-handled app-based checkout. Going forward, Walmart will embed its own chatbot, Sparky, inside ChatGPT, letting users log in, sync carts, and complete purchases within Walmart's own system. A similar integration with Google Gemini is planned for next month.

Walmart: ChatGPT checkout converted 3x worse than website