Video game lawyer Nick Allan from Mishcon de Reya advises indie studios to carefully manage IP ownership, warning that assets created by contractors or freelancers without written agreements won't belong to the studio. He strongly cautions against using generative AI for key assets, as most jurisdictions don't recognize AI-generated content as ownable IP — and even AI-written code offers little legal protection against copying. Allan also covers trademark registration across key markets, the limits of copyright (ideas aren't protected, only their expression), and the risks of using real-world branded assets like car logos in games.
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