Many software or services are designed from the perspective of the developer. Without proper user research, developers often create software or features that are difficult to understand for the user. In his book, Emotional Design Don Norman discusses that all humans want the same thing at a visceral level. The user will often decide at an unconscious level if they like the software or product.
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Developer vs Client perspectiveDon’t frustrate the userProblem solved?What about feelings?3 Comments
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