👵 Use boring sign-up screens

Functional sign-up screens, which emphasize practicality and usability, outperform delightful designs that aim for emotional engagement. Experiments with companies like Ring, Alltrails, Nextdoor, and Spotify show that simplistic designs lead to higher user sign-ups. Distracting elements like videos and illustrations can reduce effectiveness by diverting attention from CTAs and increasing app download sizes in regions with slower internet speeds.