Unlock seamless and cost-effective marketing campaigns with Lakebase

Databricks Lakebase Postgres can serve as a low-latency backend database for omnichannel marketing platforms like SAP Engagement Cloud. The post walks through setting up a Lakebase Autoscaling project, configuring Postgres roles and TLS certificates for SAP Engagement Cloud, synchronizing customer segments from the Lakehouse using Synced Tables (with snapshot mode recommended when >10% of data changes), and optimizing query performance with indexes and pg_stat_statements. Key benefits highlighted include serverless autoscaling to zero during idle periods to reduce TCO, native CDC-based Lakehouse Sync for bidirectional data flow, and separation of compute and storage allowing data growth without proportional cost increases.