Unity is now a registered TCF participant enabling consent-verified campaign activation across our mobile gaming inventory for advertisers and marketers operating in European markets.

The Unity Blog offers insights, tutorials, and updates on Unity, a popular game engine used for building interactive experiences across various platforms. Covering topics such as game development, virtual reality, and augmented reality, the blog provides resources for game developers and creators. Developers can learn how to use Unity's features, tools, and APIs to build immersive games, simulations, and interactive experiences.

Unity

Unity has become an approved participant in IAB Europe's Transparency & Consent Framework (TCF), making it one of the first in-game ad networks to join. This enables advertisers targeting European Economic Area (EEA) markets to run campaigns through TCF-verified pipelines with consent-verified inventory, standardized consent signals, and GDPR-aligned data processing across Unity's mobile gaming ad inventory.

Unity joins IAB Europe’s Transparency & Consent Framework