The company has protected its crown jewels and its management structure, but the new structure looks ripe for dysfunction and divestment.

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Ubisoft's new restructuring plan divides the company into five business units, with flagship titles like Assassin's Creed and Far Cry isolated in one unit backed by Tencent. Markets reacted negatively with a 40% share drop, as the reorganization appears to separate crown jewels from other properties while maintaining top-down management control. The structure raises concerns about future divestments rather than genuine recovery, especially given continued layoffs, mandatory office returns, and leadership unchanged despite years of underperformance.

Ubisoft’s restructure plan spooks the markets, and it's not hard to see why | Opinion

<p>jesus christ… those dumbasses will do everything but ask the gamer community what the want.</p>


<p>God, I remember reading about the first Assassin’s Creed in a PlayStation magazine and then playing it on release and being blown away by the innovative ideas. The Etzio trilogy took it to new heights but then they began riding that success for over a decade while providing the same formulaic gameplay but in a different setting. They became a publishing studio that was strictly focused on ‘a safe return on investment’ that felt a lot closer to something like Marvel studios than an actual interesting and innovative force in the industry. It’s honestly sad to see because at one point, they were leading the charge with titles like the Prince of Persia trilogy and Splinter Cell which were truly fun and all different.</p>
