Unity has partnered with Attain to connect mobile gaming ad impressions to verified real-world purchase outcomes. Attain brings permissioned purchase data from over 14 million consumers, enabling programmatic buyers to activate purchase-based audiences across Unity's ~256 million monthly active devices in the U.S. The collaboration allows advertisers to target high-intent consumers, measure incremental sales lift from mobile gaming campaigns, and optimize media placements in real time based on live sales signals.
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