Automattic, which acquired Tumblr in 2019, plans to migrate Tumblr’s backend to WordPress. The shift aims to capitalize on the strengths of both platforms without altering Tumblr's user experience. The move will create technical synergies and improve tool and feature development across both platforms. Despite the ambitious nature of the migration, no specific timeline has been provided. Tumblr continues to face financial challenges, generating revenue from digital goods, ads, and subscriptions.
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