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AWS has launched Elemental Inference, a fully managed AI service that automatically converts landscape video broadcasts into vertical 9:16 formats optimized for TikTok, Instagram Reels, and YouTube Shorts in real time. The service uses an agentic AI application to perform Smart Crop (subject-tracking vertical reformatting) and automated clip generation with only 6–10 seconds of latency. It integrates directly with AWS Elemental MediaLive, requiring no changes to existing video architectures or dedicated AI expertise. Available in four AWS regions with consumption-based pricing, it eliminates hours of manual post-production editing for broadcasters and streamers.

Transform live video for mobile audiences with AWS Elemental Inference