TikTok is discontinuing TikTok Now, an in-app feature and standalone app that mimics BeReal.

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TikTok is discontinuing TikTok Now, an in-app feature and standalone app that mimics BeReal. The app exploded in popularity last spring, so along with Snapchat and TikTok heavily emphasized its Now feature. This decision could nod to a decline in interest for BeReal-style app experiences.

TikTok kills BeReal clone TikTok Now after less than a year