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Chinese social media platform TikTok caught using tracking pixels just like Meta, Google Google and Meta.

TikTok caught using tracking pixels just like Meta, Google

When any company open up for Advertising feature in their ecosystem it would be almost inevitable to have Pixel tracking capabilities.
Snap, Amazon, Yahoo, LinkedIn, Pinterest, and thousands of other AdTech players also doing the same thing!
One thing in TikTok was pretty unique which YouTube Short and Instagram Reel as well as others start copying too, was the fact TikTok shows a content to many people in random no matter if they follow the user or even being part of a group! This helps TikTok find behavioral information about the users that is pretty powerful in Advertising! Now I am curious if they have another interesting way to leverage pixel data that other AdTech players never discovered 🤷‍♂️

Almost every successful company collects data from users… however it is China…