Threads is beta testing a Meta AI integration that works a lot like Grok on X. Users can tag @meta.ai in any post or reply to get a public response with real-time context about trends, breaking news, or recommendations.
The feature is currently live in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore. Meta AI replies as the @meta.ai account, matching the language of the original post. If you’d rather not see it, you can mute or hide its replies.
Meta acknowledges the obvious tension here - injecting an AI account into social feeds is a real change to how conversations feel - but says Meta AI has stronger safeguards than Grok. Whether that matters to users will probably depend on how often the thing shows up uninvited.

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Threads is beta testing a Meta AI integration that lets users tag @meta.ai in posts or replies to receive public AI-generated responses with real-time context on trends, news, and recommendations. The feature is currently available in Malaysia, Saudi Arabia, Mexico, Argentina, and Singapore. Meta AI responds as a dedicated account, matches the language of the original post, and can be muted or hidden. Meta positions its AI as having stronger safeguards than Grok on X, though the broader question of how AI injection changes social conversation dynamics remains open.

Threads adds @meta.ai mentions, letting users summon AI replies in threads