Experienced web developers should target agencies and mid-sized businesses instead of small local shops or platforms like Upwork for freelance work. Agencies are better clients because they understand how to work with developers, have ongoing projects, established processes, and budgets for quality work. They offer repeat business and referrals, making freelancing more sustainable. The key is finding clients who already know how to work with developers and have long-term needs, focusing on building reliable relationships rather than competing on crowded platforms.
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